Everyone has an opinion on how to 'optimize' a site but what is really important? The answer might surprise you!

When a user visits your site and leaves it without going to another page on the site it is called a “bounce”.  The ratio of such bounces to the total number of visitors to the page is called the ‘bounce rate’.  For instance if 1000 users land on a page and then either hit the back button or leave the page for another site, they’ve...

So many times at Silk Shorts, Inc, we are asked to use pictures, graphics, even text/content from other websites or other sources when creating a new site for our clients.  First of all, we don’t do that —- someone else developed/paid for that material and we have no right to use it. Secondly, you might be surprised how simple it is to find copyrighted...

Bounce Rate: Bounce rate is the percentage of single-page visits in which the person left your site from the first page they landed on. This differs from “exit page” which defines the last page a visitor was on when they left the site. A high bounce rate usually shows that the site entrance pages have no relevance to your visitors. The more interesting...

Isn’t it crazy how many people go overboard about something they heard? For instance: It’s a fact that the use of mobile devices, especially SmartPhones and Ipads is growing at a phenomenal rate and it is expected to keep growing. It’s also a fact that a large number of people use their SmartPhones and Ipads in conjunction with their desktops to...

Local Search is a goldmine for small business, and the major local listing services have become a big part of the equation. Those that do not take advantage of it are among the majority of small business owners (for now). A full-on search engine optimization campaign is time consuming, intricate and expensive. However, there are some SEO related things anyone can do to increase a business' online presence. This means, if as a small business, you can look beyond your daily tasks and spend just a little bit of time seeing to these basic 6 steps (listed below), you will be far ahead of the competition, or at least keeping up with the top players in your niche online (as far as local listings are concerned).

Do you have a website that is just not cutting it or maybe no website at all?? Do you know how much business you are losing to your competitors who do have up-to-date websites and social media in place? Do you know if all your internet marketing works with Smart Phones and Tablets? 76% of the world’s population is on cell phones. Make sure your website is compatible with whatever device accesses your site. Do not forget to put this on your ‘Must Have List.”